Hệ thống học thuyết truyền thông và ứng dụng mục vụ
Tổng hợp và biên soạn: Tu sĩ Lm. Phêrô Nguyễn Văn Dũng, OFM
PHẦN 1: NỀN TẢNG TRUYỀN THÔNG VÀ NGÔN NGỮ
Mục tiêu:
Nắm định nghĩa, quá trình, loại hình truyền thông; phân biệt verbal/non-verbal; hiểu biến số, lý luận lập luận.
Cụm chủ đề:
Khái niệm – Quy trình – Kiểu loại
Verbal/Non-verbal – Haptic – Proxemics – Facial
Kỹ năng lắng nghe – Giao tiếp hiệu quả – 7C
Kiến thức nền phương pháp luận
Danh mục mục đề:
Definitions of Communication; what is communication?; Why do we communicate?; Forms of Communication; Types of Communication; Patterns of Communication; Various Types Of Communication Styles – Examples; The 7 C’s of Effective Communication – Explained with Examples; Effective Communication; Communication loop / The process of communication; Transactional Model of Communication.
Verbal Vs Non-Verbal Communication With Examples; Types of Verbal Communication; Non-Verbal Communication; Body Language; Haptic Communication; Proxemics and its Types – Explained with Examples; Importance of Facial Expressions in Communication; What is metacommunication? Explained with Examples.
Active Listening Skills – Techniques And Tips To Practice It; Effective Listening Skills; Importance of Communication; What Are Soft Skills?; Importance Of Developing Soft Skills.
What Is A Variable – Types And Examples; Types Of Reasoning-Advantages, Disadvantages And Examples; The 12 Important Types Of Knowledge – Examples; Types of Research – Briefly Explained With Examples; Argumentation Theory; The Meaning of Meaning Model; Peirce Model; Minimalism.
PHẦN 2: CÁC MÔ HÌNH TRUYỀN THÔNG CỔ ĐIỂN – HIỆN ĐẠI
Mục tiêu:
Phân tích, so sánh các mô hình để áp dụng trong thiết kế thông điệp và đánh giá truyền thông.
Cụm chủ đề:
Mô hình tuyến tính – tương tác – giao dịch
Mô hình theo ngữ cảnh quan hệ/nhóm/đại chúng
Tư duy mô hình và mental models
Danh mục:
Aristotle’s Communication Model; Shannon and Weaver Model of Communication; OSGOOD- SCHRAMM MODEL OF COMMUNICATION; Transactional Model of Communication; SMCR MODEL; BERLO’S SMCR MODEL OF COMMUNICATION; Lasswell’s model; The Newcomb’s Model; The Johari Window Model; Helical Model of Communication; De Fleur Model of Communication; Gerbner’s General Model; Westley and MacLean’s Model of Communication; Riley & Riley Model of Communication; Fisher’s Model – Small Group Communication; Poole’s Model – Small Group Communication; Duck’s Relationship Filtering Model
Organisational Information Theory; Organizational Control Theory; Mental Model; Science Communication Explained With Examples; Types of Communication Models – Briefly Explained
PHẦN 3: LÝ THUYẾT TRUYỀN THÔNG – ẢNH HƯỞNG – THUYẾT PHƯƠNG TIỆN
Mục tiêu:
Hiểu cơ chế tác động truyền thông, định khung, nghị trình, tiếp nhận; phân tích quyền lực truyền thông.
Cụm chủ đề:
Thiết lập nghị trình – định khung – mồi ý – khuyến dụ
Sử dụng & thỏa mãn – hiệu ứng – phụ thuộc – giàu nghèo truyền thông
Lý thuyết truyền thông đại chúng và báo chí
Danh mục:
Agenda Setting Theory; Framing; Priming; How Nudge Theory Influences The Behaviour; Inoculation Theory
uses and gratification theory; Media Dependency Theory; Media Richness Theory; Mood Management Theory; Displacement Effect Theory; Technological Determinism; MEDIUM THEORY; Meaning Theory of Media Portrayal; Reception Theory
Mass Communication- Traditional Vs Modern Mass Media; Functions of Mass Communication; Journalism – Definition, Types and Examples; Understanding Mass Communication and Journalism; Media Democracy; Media Malaise Theory; Normative Theory – Four Theories of the Press; Authoritarian Theory; Libertarian Theory; Social Responsibility Theory; Soviet Media Theory; Limited Effects Theory; MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION; Two Step Flow Theory; Multi-Step Flow Theory of Communication; GateKeeping Theory; Propaganda Model; Types Of Mass Communication- Characteristics and Examples; What Is Media Management- Types And Examples.
PHẦN 4: TRUYỀN THÔNG LIÊN CÁ NHÂN – NHÓM – TỔ CHỨC
Mục tiêu:
Phát triển năng lực giao tiếp liên cá nhân, nhóm nhỏ và trong tổ chức; xử lý xung đột, cảm xúc, đồng thuận.
Cụm chủ đề:
Liên cá nhân: phát triển quan hệ – quyền riêng tư – bộc lộ – kỳ vọng
Nhóm nhỏ: vai trò, sáng tạo, groupthink, hỗ trợ xã hội
Tổ chức: quản trị – lãnh đạo – hệ thống – động lực
Danh mục:
Interpersonal Communication; Knapp’s Relationship Model; Social Penetration Theory; Uncertainty Reduction Theory And Its Importance; Communication Privacy Management Theory-Disclosure Of Information; Self-Disclosure On Social Media; Language Expectancy Theory; Expectancy Violation Theory; Social Exchange Theory in Maintaining Relationships; SYMBOLIC INTERACTIONISM THEORY; I and Thou; Interpretative and Interaction Theory of Interpersonal Communication; What is metacommunication? Explained with Examples
Tubb’s Theory- Small Group Communication; Creativity in Groups; Groupthink; Social Support; The Johari Window Model; Fisher’s Model – Small Group Communication; Poole’s Model – Small Group Communication
Organisational Information Theory; Organizational Control Theory; Types Of Grapevine Communication And Its Benefits; Administrative Management Theory- Henri Fayol; Bureaucratic Management Theory – Max Weber; Human Relations Theory By Elton Mayo; Scientific Management | Taylorism; Contingency Theory; System Theory; Management by objectives (Drucker); Management Information Systems (MIS) – Types and Roles; LEADERSHIP STYLES; Servant Leadership; Situational Leadership Theory; Transactional Leadership Theory; Transformational Leadership Theory; Great Man Theory; Theory X and Theory Y; Theory Z; Equity Theory Of Motivation – Employees’ Input Vs Outcome; Two Factor Theory of Motivation; McClelland’s Theory Of Needs And Motivation – Applications; Vroom’s Expectancy Theory Of Motivation And Its Components; Hawthorne Effect; Manager Communication Skills; Interpersonal Communication Skills in Workplace
PHẦN 5: TRUYỀN THÔNG VĂN HÓA – XÃ HỘI – CHÍNH TRỊ – PHÁT TRIỂN
Mục tiêu:
Nhận diện chiều kích văn hóa, quyền lực, bất bình đẳng, phát triển và công nghệ trong truyền thông.
Cụm chủ đề:
Văn hóa và bản sắc
Quyền lực, bá quyền, phân tầng, tranh đấu
Phát triển – đổi mới – khoảng cách số
Danh mục:
Cross Cultural Communication; Cultural Identity Theory; Communication Accommodation Theory; Face-Negotiation Theory; Hofstede’s Dimensions of Cultural Differences; Sociocultural Theory; Muted Group Theory; Imagined Communities By Benedict Anderson; Victorianism; Modernism; Postmodernism; Modernisation Theory; Alphabet Effect Theory
Understanding The Cultural Hegemony With Examples; Social Stratification Theory With Examples; Social Identity Theory; Social Darwinism; The Spiral of Silence Theory; Knowledge Gap Theory; Media Dependency Theory; Gender and Media; Critical Race Theory; The Standpoint Theory; Understanding Social Influence And Social Power; Colonial/Ideology-related items embedded in above
Diffusion of Innovation Theory; Theory of Digital Divide; Development Communication; Computer Mediated Communication
PHẦN 6: TÂM LÝ HỌC TRUYỀN THÔNG – HÀNH VI – NHẬN THỨC
Mục tiêu:
Vận dụng tâm lý học để thiết kế thông điệp, thay đổi hành vi, quản trị cảm xúc và động lực.
Cụm chủ đề:
Nhận thức – học tập – động lực
Cảm xúc – EQ – tự quản trị
Thiên kiến – hiệu ứng xã hội – ảnh hưởng
Danh mục:
Albert Bandura’s Social Cognitive Theory – Explained; Modelling Theory; Cognitive Development Theory; Jean Piaget – Stages Of Cognitive Development; Experiential Learning – Kolb’s Learning Styles And Cycle; Bloom’s Taxonomy | Domains of Learning with Examples; Concept Of Metacognition – John Hurley Flavell; What Is Schema Theory-Types And Characteristics
B.F. Skinner’s Theory of Operant Conditioning; Classical Conditioning – The Pavlov’s Dogs Experiment
Cognitive Dissonance Theory – Real Life Examples; Self-Efficacy Theory; Self-Determination Theory and Motivation; Protection Motivation Theory; Theory Of Planned Behavior; THEORY OF REASONED ACTION; Arousal Theory; Drive Theory; Positive Psychology; Concept of IKIGAI-To Know The Purpose Of Life; Wheel Of Life – A Motivation Guide By Paul J Meyer; Types Of Motivation And Its Components – Examples; Seven Strategies To Enhance Emotional Intelligence; Concept Of Emotional Intelligence (EI)- High And Low EQ; Anger Management – Techniques, Tips And Therapy
Heider’s Balance Theory In Relationship With Examples; Social Comparison; Social Facilitation; The Halo Effect on People Around Us – Explained With Examples; The Dunning-Kruger Effect; The Bystander Effect; Defense Mechanisms – Different Forms With Examples; How Confirmation Bias Affects Decision-Making; Priming In Psychology – Types And Examples; Regulatory Focus Theory; Relational Frame Theory; Psychoanalytic Theory Of Communication; Dramaturgy; Hermeneutics; Grounded Theory; Conversation Analysis; Conversation Theory
PHẦN 7: TRUYỀN THÔNG KINH DOANH – THƯ TÍN – BÁO CÁO
Mục tiêu:
Thành thạo thư tín thương mại, báo cáo, bán hàng, PR; áp dụng 7C và quy trình viết.
Cụm chủ đề:
Nguyên tắc 7C – hướng dẫn – lập kế hoạch
Thư hỏi – trả lời – khiếu nại – đặt hàng – tín dụng – ngân hàng – bảo hiểm – XNK
Bán hàng – PR – quản trị thông tin
Viết báo cáo – cover letter – khẩu ngữ doanh nghiệp
Danh mục:
Clarity/Clearness; Completeness; Conciseness/Brevity; Concreteness; Consideration/’You-attitude’; Correctness/Accuracy; Courtesy; Guidelines for Business Communication; Guidelines for successful oral communication; Importance of Planning in Business communication; Features of Business Communication; Importance of Business Communication; Types of Business Communication; Need for a Business Letter; Functions of a Business letter; Good news letters and Bad news letters; Kinds of Business Letter Based on Content; Classification of Letters; Formal and Informal letters
Letter of Enquiry; What is an enquiry letter ?; When is an enquiry letter written or sent?; Important features of an enquiry letter; Are enquiry letters ‘good-news’ letters or not?; Different kinds of enquiry letters; Replies to Enquiries; Complaint Letter; Reply to Complaints / Adjustments; Order Letters; Response to an order; Credit Enquiry Letter; Banking Correspondence; Insurance Correspondence; Import-Export Correspondence; Agency Letter; Appointment Enquiry Letter; Sales Letters; Goodwill Letters (Public Relation Letters)
Management Information Systems (MIS) – Types and Roles; Organisational Information Theory; Organizational Control Theory; What Is Media Management- Types And Examples.
Report Writing- Types, Examples And Uses Of Report; How to Write a Cover Letter: A Comprehensive Guide; Oral communication in Business situations
PHẦN 8: ỨNG DỤNG CHUYÊN BIỆT – QUẢNG CÁO, MARKETING, THỰC HÀNH, RÀO CẢN
Mục tiêu:
Ứng dụng lý thuyết vào quảng cáo – PR – marketing; vượt rào cản giao tiếp; kỹ năng thực hành nâng cao.
Cụm chủ đề:
Quảng cáo – Marketing – Hành vi người tiêu dùng
Rào cản giao tiếp và khắc phục
Thực hành nghề: quyết định, tư duy, viết, nói
Danh mục:
Advertising And Advertisement-Types and Examples; Digital Advertising Vs Traditional Advertising; DAGMAR MODEL; AIDA Model; Social Marketing Theory; Media Management; Domestication; Elaboration Likelihood Model; Is Social Comparison Good Or Bad? Explained With Examples; Modelling Theory; The Halo Effect…; Nudge Theory; Lasswell’s model (ứng dụng chiến dịch); Contextual Design
Barriers to Communication; Barriers to Effective Communication; Barriers to written communication; Barriers caused by varying perceptions of reality; Body language as a barrier to effective oral communication; Causes of Psychological Barriers – Definition and Examples; Cultural Barriers of Communication; Language Barriers in Communication; Medium of Communication – Wrong choice as a barrier; Mis communication; Physical/Environmental Barriers; Psychological/attitudinal barriers; Semantic Barriers; How to Overcome Cross Cultural Communication Barriers
Decision Making Process, Models, Biases And Errors-Explained; Improving Problem Solving Skills; Types Of Thinking-Tips And Tricks To Improve Thinking Skill; Types of Speech in Communication; Manager Communication Skills; Interpersonal Communication Skills in Workplace; Science Communication Explained With Examples; What Is A Technical Communication?
CHUYÊN ĐỀ BỔ TRỢ
Cultural Communication
Intercultural Communication
Group Communication
Political Communication
Economics
Technical & Visual Communication
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